Category Archives: Web Development, Marketing

Unexpected business benefits of using a CDN are the indirect advantages one gains from the performance provided by a Content Delivery Network platform. Page load speeds, application performance, and a great user experience have always been vital components in any online strategy. However, as the world continues to embrace digital solutions, focusing on these requirements is now more critical than ever. As almost every aspect of our daily lives starts or ends with an online service, organizations that operate [...]

13 Dec 2020

Microsoft Clarity – Can it Replace Google Analytics?

Microsoft Clarity is a website analytics tool that provides insights into site visitation and user interaction. The platform offers free visitor statistics, session recordings, and heatmaps providing site operators with a better understanding of user behavior. Launched at the end of October 2020 and created to help developers manage websites, Microsoft Clarity delivers the information you need to make informed design decisions. For years Google Analytics has been the leading website analytics platform. Its dominant role in providing website operators with [...]

18 Oct 2020

Google Lighthouse – Create Better Web Pages

Google Lighthouse is an automated tool built to aid developers in creating better web pages. It is free, open-source, and embedded in Chrome with the rest of the Developer Tools. Lighthouse gives you the capability to audit web fundamentals such as performance, progressive web app review, general best practices, accessibility, and Search Engine Optimization (SEO). Written in JavaScript, you can run it against any web page, and even measure site pages that require authentication. In addition to the embedded version that [...]

27 Jul 2020

JavaScript – Leveraging Libraries for Rapid Deployment

JavaScript has always been a vital component of web development. Since its creation in 1995, the functionality of this scripting framework continues to grow, providing web developers with a platform to create new user experiences. With over 95% of websites on the Internet leveraging this technology, it has played a crucial role in shaping the web we know today. As one of the three core front-end languages, JavaScript, along with HTML and CSS, runs on almost every web application that provides [...]

11 May 2020

Canonicalization – Improve your SEO Ranking

Canonicalization, sometimes referred to as standardization or normalization, is a computer science process that converts data possessing more than one possible presentation into a standardized, normalized, or canonical form. If we had to rephrase that definition in simple terms, it is a method for combining data that has the same content but different labels under one common name. When it comes to Search Engine Optimization (SEO), canonicalization is the process of ensuring the Uniform Resource Locators (URLs) that refer [...]

23 Feb 2020

Privacy on the Web – The End of Third-Party Cookies

Privacy on the web is a growing concern for everyone operating in today's digitally-driven society. As technology dominates almost every aspect of modern communication, commerce, and personal interaction, ensuring your cyber personas remain secure is now more vital than ever. The information age may have unleashed an unprecedented wave of innovation, collaboration, and universal access, but it has come at a personal cost. As our interaction with online services increases at an exponential rate, whether it be for personal or professional reasons, tracking software observes and records [...]

26 Nov 2019

Selecting the Best Image Format for your Web Design

Image format selection is vital in web design. They say that a picture is worth a thousand words. Even though this maxim dates back to the pre-Internet era, the lesson it imparts remains as applicable as ever. As both business and society embrace the digital realm to transact, communicate, and search for solutions, products, and entertainment, images play a vital role in our online experience. However, since the digital revolution ushered in by the launch of the HTTP protocol, [...]

14 Oct 2019

Image Optimization for Performance and SEO

Chris

Image optimization is a vital component of any effective Search Engine Optimization (SEO) Strategy. As any commercial need typically starts with an Internet search, you need to ensure potential customers looking for your products and services can locate your website rapidly and efficiently. Obtaining a high search ranking that places your site on the first page of a Google search should, therefore, be the primary goal of your digital marketing strategy. There are a variety of factors that determine how search engines such as Google rank a website [...]

13 Aug 2019

Boost Your Advertising Reach with a CDN

Chris

Advertising is a vital part of the Internet ecosystem. Ever since the first websites went live with the creation of the World Wide Web in the mid-1990s, ads have funded many of the essential services we take for granted today. Global technology giants such as Google, Facebook, and Twitter have built their entire business model on advertising revenue streams. Even traditional media conglomerates have embraced online marketing migrating their content to various digital platforms. With so many vital services relying on advertising, content providers need to ensure [...]