Tag Archives: SEO

Unexpected business benefits of using a CDN are the indirect advantages one gains from the performance provided by a Content Delivery Network platform. Page load speeds, application performance, and a great user experience have always been vital components in any online strategy. However, as the world continues to embrace digital solutions, focusing on these requirements is now more critical than ever. As almost every aspect of our daily lives starts or ends with an online service, organizations that operate [...]

29 Sep 2020

Core Web Vitals: How Google Will Rank your Site in 2021

Core Web Vitals are metrics that focus on the user experience as a webpage renders in a user's browser. Historically, Google's Page Rank algorithm concentrated on overall page load speed and mobile-friendliness. However, a recent blog post from the search engine giant stated that people prefer sites that deliver a superior page experience. Their research determined that a modern web user demands a responsive, visually stable, and fast service. Subsequently, Google announced that these factors would play a vital role in [...]

11 May 2020

Canonicalization – Improve your SEO Ranking

Canonicalization, sometimes referred to as standardization or normalization, is a computer science process that converts data possessing more than one possible presentation into a standardized, normalized, or canonical form. If we had to rephrase that definition in simple terms, it is a method for combining data that has the same content but different labels under one common name. When it comes to Search Engine Optimization (SEO), canonicalization is the process of ensuring the Uniform Resource Locators (URLs) that refer [...]

14 Oct 2019

Image Optimization for Performance and SEO

Chris

Image optimization is a vital component of any effective Search Engine Optimization (SEO) Strategy. As any commercial need typically starts with an Internet search, you need to ensure potential customers looking for your products and services can locate your website rapidly and efficiently. Obtaining a high search ranking that places your site on the first page of a Google search should, therefore, be the primary goal of your digital marketing strategy. There are a variety of factors that determine how search engines such as Google rank a website [...]

03 Jun 2019

Search Engine Optimization – The Benefits of Leveraging a CDN

Search Engine Optimization is vital in a world where every commercial need typically starts with an online search. Every business competing in today’s online economy needs to ensure that their brand, product, or service catches the eye of prospective customers. In a cluttered digital environment where Internet users are continuously bombarded with vast amounts of information, getting your message across is vital. As an online search is a common starting point for everything we do online, ensuring your business, [...]

12 Dec 2017

How Site Speed Affects Cyber Monday Sales

The Monday after Thanksgiving consistently ranks as one of the busiest online shopping days in the United States. Dubbed ‘Cyber Monday’, millions of consumers take to the internet to buy holiday gifts. According to a report by Adobe, 2017 was a record-setting year for Cyber Monday, with online retailers selling more than $6.59 billion worth of goods. That number could be even higher, however, if online retailers optimized their sites for faster load times. Site speed plays an important role [...]

27 Sep 2017

Slow Page Speed And Conversions

Did you know, that a 1 second delay in page load time can cause conversions to drop by 7% (Kissmetrics)? The steady increase in technological innovation has caused people to become more impatient than ever. Whether we are shopping from a desktop or a mobile device, we no longer expect to have to wait for a page to load. In fact, data from a recent Google study shows that 53% of people on mobile devices will leave a page if [...]