Advertising
is a vital part of the Internet ecosystem. Ever since the first websites went
live with the creation of the World Wide Web in the mid-1990s, ads have funded
many of the essential services we take for granted today. Global technology
giants such as Google, Facebook, and Twitter have built their entire business
model on advertising revenue streams. Even traditional media conglomerates have
embraced online marketing migrating their content to various digital platforms.
With so many vital services relying on advertising, content providers need to
ensure [...]