Data broking is a big business in today's online digitally-driven world. As the world continues to embrace technology to improve efficiency, access knowledge, drive communication, and enhance collaboration, the production of vast quantities of data is either a direct or indirect collateral effect of any digital interaction. In 2017, the Economist stated that data is more valuable than oil. Although it may seem unusual to put a price tag on an intangible asset created by simple online interactions, the [...]
Monthly Archives: May 2020
Canonicalization, sometimes referred to as standardization or normalization, is a computer science process that converts data possessing more than one possible presentation into a standardized, normalized, or canonical form. If we had to rephrase that definition in simple terms, it is a method for combining data that has the same content but different labels under one common name. When it comes to Search Engine Optimization (SEO), canonicalization is the process of ensuring the Uniform Resource Locators (URLs) that refer [...]